Going from zero
to one.
Go-to-market leader with experience building teams and turning products into real, sustainable businesses. The start is where I get the most energy.
Great products deserve a go-to-market that matches.
Results-driven go-to-market leader specializing in product commercialization and sustainable revenue growth. Leverages data analytics and customer insights to bridge cross-functional gaps, build high-performing teams, and create systems designed for global scale.
Deep marketplace experience helping people monetize and run their businesses, while delivering a world-class experience to them and their customers.
What I bring
GTM strategy
Positioning, pricing, and market entry that grow and scale the business efficiently
Customer success
Programs that keep the customers who matter most engaged and growing
Cross-functional leadership
Getting product, engineering, marketing, and leadership moving on the same priorities
AI-enabled operations
Using AI and automation to scale go-to-market operations, so people and teams can work better and faster
What motivates me
Solving hard problems
The biggest rewards sit behind the hardest problems. I go deep, fix what's actually broken, and turn it into results the business can feel.
Building teams
Motivated people give me energy. Put a group on one shared problem, all equally committed to the goal, and that's the team I want to build and be part of.
Idea to impact
An idea becomes a tool, a feature, or a process people actually use. That's how I know I'm working on the right stuff.
Experience
-
Oct 2022Present
Founding GTM and Customer Experience Lead
DubClub, San Francisco
- Joined as a founding team member and scaled go-to-market from seed through Series A, running lean to profitability
- Stood up AI support tooling and support operations, with first responses under 15 minutes during business hours
- Built and led an 8-person CX and creator success team, keeping 65% of GMV under active account management
- 100xGMV growth
- $5M+Monthly GMV, up from $50K
- ProfitableDecember 2025
- 250K+Subscribers, 2,000+ sellers
- 500K+Support tickets handled
- <15 minFirst response, business hours
-
Jan 2019Oct 2022
Research Analyst, Product Development
Mizuho OSI, Union City
Market-intelligence lead for the specialty surgical-table business.
- Shaped a multimillion-dollar global go-to-market strategy, including European market entry, through qualitative and quantitative market research, market sizing, and competitive analysis
- Built the prioritization models product and executive leadership used to set roadmap and investment decisions
- Brought new specialty surgical tables to market, partnering with product development on multi-year launches
-
Aug 2017Jan 2019
Marketing Specialist
Mizuho OSI, Union City
- Set domestic and international pricing across multiple brands
- Supported 2 product launches and multiple accessory rollouts alongside engineering, R&D, and executive leadership
- Supported product roadmaps and classification hierarchies for product marketing managers
Education
-
May 2017
B.S., Business Administration
California State University, Chico
- Graduated with Honors, College of Business Honors
- Marketing Leadership Award
Skills
Tools
Let's talk.
Building something new and need someone who loves the messy early part? I'd love to hear about it.